Don’t Make These 4 Security Recruitment Mistakes

Life sciences industry

Everyone knows that IT security is imperative to the survival and success of a business. Unfortunately, some companies are struggling to find and keep skilled software developers and security professionals on staff.

If your IT security recruiters are putting time and energy into their search but are still having a hard time finding talented security staff, you may be making one of the following mistakes.

Four Reasons Your Security Staffing is Failing

  1. You are searching in the wrong places
    Software developers and cybersecurity specialists might be hidden in plain s
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Five Reasons to Use Paid Ads in Your Online Marketing Campaign

Ads

Online marketing is a large part of doing business in today’s digital age. Paid Search Marketing, or pay-per-click (PPC) is one of the best ways to get consistent results from relevant searches, all from users typing in something related to your site, and then clicking on your paid ads.

You may think that paid ads are a thing of the past, but in reality, they’re still a great way to get your brand and image out there. Still not convinced? Here are five reasons that you need to add paid advertisements to your online marketing campaign.

Total Control

Unlike outsourcing some services, you have complete control over the content and appearance of your advertisements. You set your bud

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Three Winning Types Of Print Advertisement

Digital and offset printing nyc

Whether you’re just starting out or experienced, it can be a bit difficult to get attention for your company when you’re a small business owner. This is in part because advertising costs money. But even when you do have the money to advertise, it can be difficult to decide how to spend it. For one thing, you need to get the attention of your target audience. For another, you need to ensure that they understand what you’re selling, and most importantly, remember it. Making your product stand out and be memorable against a sea of competitors is one of the most difficult tasks a small business owner faces. You can’t guarantee that a quick commercial or a print ad can catch people’s attention. Often, you have to bring your advertisement to your target audience in a more personalized way. T

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