Owning a small business can have several perks. For one, you are in control. You get to set your own hours, hire people that you can trust and have the pride of ownership that so many people are looking for in their jobs. There are some downsides however, when a problem arises you have to be the one to figure it out. Without corporate backing you also have to work with limited resources. This means that when it comes time to figure out adverting you don?t have an in-house ad agency to pass ideas. Many small business owners are finding that it is worth their time to hire advertising firms to handle their ad needs. While advertising firms can cost a bit of money there are several savvy ways to ensure that you are getting the best deal when selecting the advertising agency for you.