Customers Need Attention and Technology if They Are Going to Stay with You
In the hotel industry right now, hotel technology is king. There are so many places from which a traveler might choose to stay and if your location isn’t coming up on the search, then you will lose that potential customer. It is as simple as that. Potential guests who can find you and enjoy their stay with you will not only become loyal to your establishment but will increase your bottom line to a very great degree.
Building loyalty with only 5% more guest would increase your profits by anywhere from a quarter to a hundred percent. That is how powerful loyalty can be for you. But how do you go about achieving this kind of relationship? The first thing you need to make sure you are doing is providing what the customer is looking for, and the first thing the customer is looking for is you. Can your customers find you?
Virtually everything that has to do with the booking of travel is being done online these days. Right now, over half of the people who search for travel-related information are not just searching for it online but they are searching for it on their smartphones and mobile devices. If you have a bed and breakfast establishment, for instance, and you don’t have bed and breakfast reservation software that is compatible with a smartphone or tablet, you are going to be missing a great deal of potential business.
Bed and breakfast reservation software is just one of the types of technology that is changing the hospitality industry every day. If you don’t already have a website, then stop reading this right now and get one up and running. A website is a vital part of your business and you simply cannot do without it.
One of the reasons this is true is that travelers are researching their own destinations more often than they used to. You cannot simply rely on a travel agent to send people your way. The average traveler completes a minimum of 17 searches when looking for lodging. If your website is not in the mix, you stand no chance of acquiring that guest.
In addition, your website needs to have the kinds of features customers have come to expect when they are looking to book their travel destinations. Hotel reservations software will enable a guest to reserve and book a room online. Hotel management systems are being designed to automate all kinds of business that no longer needs to be conducted in person. And technology in hotel rooms is making the stay for the average guest much more enjoyable.
It is a great time for the hotel and hospitality industry. Bed and breakfast reservation software, website design, and a well-trained staff can build your business from where you are to where you want to be.