How to Improve Your Company’s Website with These Marketing Strategies
Are you trying to implement B2B marketing strategies to make your company more successful? With the right strategies, you can increase revenue at your business. If you don?t make the most of B2B marketing strategies, you could be missing out on new customers who would turn into recurring customers at your company. All it takes is the right strategy to turn your business around or give it the added boost it needs to succeed.
Interested in learning more about B2B marketing strategies that could benefit your company? Keep reading for more information on everything from B2B website design services to B2B marketing agencies that can improve your company over time.
First Step Toward Better Marketing Strategies at Your Company
The first thing you need to do when you decide to implement B2B marketing strategies at your company is to invest in a website. Without a website, consumers can?t find your company. If they can?t find your company, they can?t become customers and potential returning customers at your business. A website is a great way to reach wider audiences rather than simply relying on a brick and mortar store to sell your products or services.
In fact, the majority of business owners are turning toward websites. Right now, when it comes to improving a website or creating a new website, around 57% of small or medium-sized businesses are making this a priority. If you reach out to a B2B marketing agency, they will tell you the same thing. Your company can?t be as successful as it should be without a properly designed website to increase traffic and increase revenue.
Things to Consider When Creating a Website
Whether you already have a website that you are improving or you?re creating an entirely new website, there are some key points to keep in mind. At the end of the day, a website needs to attract consumers so that they make the purchase. So, your priority should be creating a website that they want to look at, is easy to use, and offers them something they need or want.
The layout is a great place to start. You may not think it matters all that much as your main priority may be related to the product or service you are selling. If the consumer does not like the layout of your website, they will simply leave the website. That means they won?t make any purchases. So, you need to make it a goal to design your website for the consumer. Nearly 40% of consumers will stop paying attention a website if they don?t like the layout. Believe it or not, the layout actually speaks to the credibility of your business, according to consumers. Nearly 50% believe the two things are correlated.
The website can?t just be nice to look at, though. It has to function properly, too. If your website takes too long to load, consumers will give up and move on. They?ll go to the next search option and visit that website instead. Three seconds is how long 40% of the population will wait for a webpage to load before moving on.
In addition to loading quickly, consumers want websites that are created to work on desktops and mobile platforms. Your website can?t just load quickly and look nice on a computer. It needs to do all of that on cell phones, too. When it comes to searching for B2B products, around 40% of people choose to do so on their mobile devices. When companies complied with this request and made their websites work well on mobile nearly 62% saw an increase in sales directly related to mobile purchases.
At the end of the day, consumers will think you don?t care about what they want if your website doesn?t work for them on their mobile devices. Nearly 50% take it to mean that a business didn?t want to put forth the extra effort to make something easier and more accessible to the consumer.
Have you tried to implement any of these B2B marketing strategies at your company? Did you create or update a website with any of these strategies? Let us know about your experiences increasing traffic and revenue with your website.