Why You Should Hire A Professional for Your SEO

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Digital marketing, when implemented well, provides exposure to new audiences for brand new firms and already established companies. There is a range of techniques which fall under the umbrella of this marketing field, with one of the most important, and most complex, types being search engine optimization or SEO.

All companies can benefit from a well-strategized SEO campaign, but ecommerce firms, companies that exist entirely online with no brick and mortar location, cannot thrive without search engine marketing. Developing SEO strategies for ecommerce sites requires skill and experience to provide a chance at being competitive with consumers against an array of competitors.

A good SEO company will provide a wide variety of services, with the results of each vital for search engine ranking. Here are some important points that might surprise you.

  • Website Design: Many people think they should contact a firm regarding SEO strategies for ecommerce sites after they already have their website up and running. Unfortunately, that can be a fatal error. Something as basic as a website that loads slowly will kill a company?s profits since 40% of consumers will abandon a page that is not quick to load. A fledgling business cannot afford that degree of loss, no business can.
  • Responsive Design: Gone are the days when a business owner can focus solely on the traditional website, leaving mobile browsing as an afterthought or completely ignored. Four out of five consumers use smartphones to shop, and that is too large a number to simply ignore.
  • Content: Hopefully, you know that content is important to SEO but do you know the content that consumers are most likely to read? The style and form of the content you write have a great impact on your success. Bulleted lists do well, for example, read by 70% of consumers Lists without bullets are only read by 55% of users.

Given the complexity of finding appropriate SEO strategies for ecommerce sites, or knowing how to implement that strategy, it seems wiser to leave this matter in the hands of professionals. If you find yourself facing the prospect of starting an online business, call a professional SEO company or digital marketing agency today.

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